Miracle's e-Commerce solution powered by IBM WebSphere Commerce

WebSphere Commerce increases site functionality for B2B (business-to-business) enterprises and B2C (business-to-consumer) retailers by enhancing customer buying experiences, improving operational efficiencies, and supporting high transaction volumes. WebSphere Commerce supports the Consumer Direct business model.

Consumer Direct supports commerce transactions involving products, services, or information between businesses and consumers. The business can be a retailer, a manufacturer who sells their goods directly to consumers through their own retail outlet, or any other business that sells goods or provides services directly to consumers. For example, a business that sells to consumers directly through a catalog would be considered a consumer direct business. Organizations that are not traditionally considered businesses, such as governments, can also be considered consumer direct sellers. Governments may provide goods and services directly to citizens (government customers).

Capabilities

Marketing and Merchandising

• Deliver enhanced targeted e-mail campaign, advanced rules-based discounts or promotions and improved tooling for merchandising associations such as cross sells and up sells. 

• E-mail support 
  - E-mail delivery of news and promotions
  - Manage e-mail activities at store level instead of site level and view statistics on e-mail activities 

• Marketing campaigns 
  - Support e-mail as a campaign delivery mechanism
  - Time sharing of multiple initiatives on same spot 

• Advanced discounts and promotions 
  - Rules-based discount supports complex promotion models such as shipping discount and buy one get one free 
  - Supports advanced scheduler for upcoming promotions 

• Coupons enhancements 
  - Allow guest shoppers to capture and redeem eCoupons and manage eCoupons using a coupon wallet 
  - Allow merchandiser to create eCoupons promotion, and manage eCoupon promotion and modify eCoupon promotion terms 

• Cross-sells and up-sells 
  - Enhancements in merchandising and campaigns tooling allow target product to be recommended at runtime based on the content of the current page, shopping cart and previous purchases 
  - Predefined merchandising associations in catalog

Guided Selling

An interactive online product catalog that provides customers with different ways of finding what they want, called shopping metaphors. 

• Creating a search space - optimized parametric search with focus on categories and base search space 

• Creating the Product Exploration metaphor - view a list of product which has matching parameter values within a given category. 

• Creating the Product Comparison metaphor - view the related products side by side for similarities and differences 

• Creating a Guided Sell metaphor - Provides a customer a series of multiple choice questions to guide the customer to refines their search to a smaller list of products. 
  

Catalog Management Tooling 

• Simplify product content management

• Content Creation and Management allows users to perform product and editorial content creation and management tasks quickly and effectively. 
  Bulk File Aggregation enhances bulk file management tools to provide out-of-the-box support for importing content from trading partners and bulk file import support to catalog manager 

Integration for enterprise needs: 

• IBM WebSphere Business Integration support - Provide a new transport mechanism used by subsystems to interact with external systems through WebSphere Business Integration collaborations. 

• WebSphere Commerce Messaging system - existing WebSphere Commerce Common Connector Framework is enhanced to support Java 2 Enterprise Edition Connector Architecture (J2EE/CA) standard including Java Mail Connector, JMS Connector and File Connector 

• MQ Transport Adapter - upgrades to support J2EE/CA compliant 

Live Help and Customer Care Collaboration

• Offers an integrated out-of-the-box "live help" and customer care functions based on Lotus(R) Sametime(R). 

• Support multiple queues and provide enhanced capabilities on queue management 

• Support monitoring of customized customer attributes in a store  

• Support customer requests to be routed into queues 

Analytics and Business Intelligence 

• WebSphere(R) Commerce Analyzer is an analytical solution packaged with WebSphere Commerce. 

• WebSphere Commerce Analyzer enables WebSphere Commerce customers to analyze information related to their customers' e-commerce activities. WebSphere Commerce customers can improve the effectiveness of their company's marketing campaigns and promotions. 

• A Business Intelligence (BI) infrastructure is integrated with the following IBM Data Management programs: 
  - DB2(R) Universal Database(TM) Enterprise Server Edition V8.1 
  - Intelligent Miner for Data V8.1 

• A documented and customizable datamart. 

• Extraction, transformation, move and load (ETML) functions to extract and transform WebSphere Commerce operational data sources using aggregation and summarizing techniques. This now includes support for coupons, discounts and multiple stores. 

• Data mining models, which enable the analyzing of complex data characterizations, relationships, and projections with regard to customer segmentation. 

• End-user Web analytical reporting enablement for WebSphere Commerce's Reporting Framework. 

Operational Report
Based on WebSphere Commerce Reporting Framework, the system can generate reports in real time. These reports can provide useful information about the sales, traffic, and customers from your site. 

Tivoli Web Site Analyzer V4.2
Helps turn raw Web data into valuable e-business intelligence. It provides you with a clear picture of the overall health and integrity of your e-business infrastructure supporting business impact management. 

WebSphere Commerce Payments 
Provides a secure electronic payment process for Internet merchants through a single, unified interface. Based on open standards technology, WebSphere Commerce Payments works with plug-ins called "payment cassettes" to support multiple payment protocols.